The pains of bad UX are felt by millions every day
“Ben has the talent to listen to users, to understand their needs and turn insights into world-class work”
– Maryam Fatemi, UX Research Consultant
“Ben revived a weary research practice, rolled out new processes, and evolved us into a more data-informed product team. He’s comfortable navigating uncertainty and working autonomously”
– Isabel Benavente, Product Manager
“Ben was able to educate, convince and support his UX methodology with the right balance of research, creativity, and technical know-how.”
– Zahir Mazar, Agile Project Manager
AWARDS
NN/g Nielsen Norman Group
Jan 2020
Proud winner of the Nielsen Norman Group’s Intranet Design Annual (report), in its 20th anniversary year.
Barclays Intranet Researcher & Designer
Bowen Crags #3
Feb 2017 – 2020
Held top #3 position for 3 years in the Index of Online Excellence
GSK UX Manager
Digital Effectiveness Award
May 2015
Awarded for Interaction design experience in competition with Londons top design agencies.
Mace Prototyping & Interaction Design
EXPERIENCE
Lead UX Consultant
2020
Data-heavy Fintech project for Back-office & Payroll System
Coople: Strategy, Blue Printing, Research & Design
Senior UX Designer
2019
I developed several apps as part of Dentsu’s Digital Media Ecosystem
Dentsu Aeigis: User Interviews, Surveys & Experience Design
Senior UX Consultant
2018
AR/VR, Speech to text and Audio dictation IOS app
The Next Layer: User Interviews, Usability Testing, UX / UI Design
SECTOR EXPERIENCE
FinTech
Complex data-led finance applications
Retail
Experiential, Microsites, Advertising, Apps
HealthTech
Mobile HealthTech Service & Application design
Gaming
Game Design, Gambling & Platform engagement
eCommerce
FMCG, Luxury goods, Property
Energy
Dashboards, Corporate Websites, AR app
CASE STUDIES
Problem statement
As a financial crime investigator in the blockchain space, how do I get to grips with, track, and evidence criminal activity quickly?
Tasks
- Rapid internal interviews (C-suite and Users)
- Research repo planning and execution
- Currently product review and tear-down
- Alignment with the development team
- Research Presenting (ongoing)
- Figma design
Action
A campaign of discovery research was conducted and plugged into a live research repo document that I set up in order to build out themes and patterns.
Due to the lack of competition in the market Google image searches didn’t work. I signed up for several product trials and built a catalog of UI interfaces to reference as I approached the design.
I designed a design system of complex data mapping components that could scale across blockchains and assets while maintaining simplicity and an intuitive user experience.
Result
- A more comprehensive product feature set
- Removed / consolidated several duplicate ‘destinations’
- Huge uptake on the Beta release that immediately led to product orders and upgrades
Problem statement
As a payroll administrator, I’m spending hundreds of hours on manual tasks where human error can result in Cooplers not getting paid correctly.
Tasks
- Ethnographic research with primary users
- Sketching workshops
- Blueprint production
- Technical UX design
- Regular UX sharing with the team
Action
After observing and capturing entire payroll process we ran weekly sketch sessions until the whole process was mapped
I then distilled the sketches into blueprint diagrams of the end-to-end process that we used as a point of reference for planning design and development tasks.
I drafted wireframes to share with the users for feedback. After discussing with the product managers and developers and making adjustments I refined the designs and briefed to the dev team.
Result
- Reduced user workload by 25%
- Went from 60 separate manual tasks to 53
- Removed the need to complete tasks in a specific order
Problem statement
As a business, how can create an international platform that allows producers, distributors, re-sellers, and business customers to get the oil they need to run their businesses locally?
Tasks
- Recruiting, designing, preparing & conducting research activities
- Research synthesis & analysis
- International stakeholder management
- Service design blueprints
Action
Following a series of interviews I synthesized the results into a service blueprint to assist in the international planning of the platform.
I had to work autonomously and with the global project, director to gain access to all market leads as well as review separate platforms that each country chose.
I had to be extremely proactive in bringing international stakeholders together to join weekly workshops in order to deliver against a tight deadline.
Result
- Alignment of international teams
- Clarity on systems, service providers, and software
- A ‘single point of truth blueprint that was used in planning an international multi-layered b-2-b-2-b retail service
Problem statement
As a user of the Coinburp exchange, how can I obtain and stake my BURP tokens so that I can earn raffle tickets and play them in the staking NFT raffle?
Tasks
- Unpack complex staking mechanics
- Create UX artifact to help the team galvanize around the user flow
- Design a user interface to allow non-technical users to stake and play
Action
I originated the UX design for CoinBurps Staking and DeFi dapp. Due to timing and budget, I provided ‘quick & dirty’ insights via internal surveys and polls on Slack to measure the experience and improve the UX flows.
I sketched up user flows for testing and then refined them into clickable prototypes in order to get a good feel for how the tool flowed. I then worked with the UI designers to add a branded element and interactions to the dapp.
Result
- A fun staking game that stabilised the value of the BURP token on the open market
- Non-crypto users were proven to be able to transfer and stake BURp tokens
- Users had fun earning raffle tickets and returned to the dapp to play the tickets and win NFTs
CONNECT WITH ME!
Connect with me on LinkedIn